Australia is one of the most sophisticated e-commerce markets for online shopping. Australia has digital space for some local players with an established foothold. With 21 million internet users, Australian wealth and well-spread habits of using online shopping make it a mature market. About 85% of people in Australia have internet access and the number of users is increasing at a rate of 1.7%. Globally speaking, this is a very high proportion and ensures that ecommerce websites can easily reach a large audience.
The growth of the Australian ecommerce has been fueled by the convenience factor and the steadily decreasing costs of logistics and delivery. Let’s review two top trends from recent years so that you can create a marketing strategy. These trends to help inspire you strengthen your investment in ecommerce and capitalise on the long-term growth of the Australian ecommerce:
1) Australia Stands Strong in Global Ecommerce. Statistics anticipate that Global ecommerce sales will reach $4.5 trillion by 2025. [1] Aussies are among the top ten competitors. Australia is performing well alongside global powerhouses like China, America and the United Kingdom. This is a great time for Australian online sellers to benefit from this growth potential. They key is to think about what you like. It is also important to target a unique idea and evaluate the competition.
2) Aussie Shoppers Sneak a Click in The Evening. This just means that Australian online shoppers enjoy a sneaky online shopping spree a few hours after they come home. About 29% of consumers make purchases online between 7-10pm while 18% shop between 2-5pm.
Innovative Aussie online retailers are developing some novel strategies to capitalise on this online shopping habit. A good tactic is to offer deep discounts and sales during these hours. Make sure that your offers have a visible deadline countdown, using urgency to remind (or persuade) customers to take advantage of the discount.
In Conclusion
The new year looks bright and prosperous for Aussie ecommerce business owners. More Australians are buying online each and every day using both computers and mobile devices to shop online for a wide array of goods and services. The best way to capitalise on the future growth of the Australian ecommerce industry is to keep innovating and optimising your online shopping experience. This is the best way to capitalise on the sustainable growth of Australian ecommerce.
[1] https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/