If you are considering starting a direct sales business, it is a good idea to prepare yourself with a few practical tips. It is an exciting decision to go into business for yourself, but a successful business venture requires some forethought.
These tips are easy and can save you from wasted time and expense.
Research the Direct Sales Business
Before you pay for a starter kit, make sure the company is reputable. You can do a quick search on the Direct Sellers Association site at www.dsa.org.
They also have partnerships with global associations if you want to work with a global corporation. You can also go the website of the direct sales company you are considering partnering up with. Is their website updated? Is it easy to navigate? View it through the eyes of a consumer. You need to ask yourself if you would buy from this business and why or why not. And of course, be sure they are not just a pyramid scheme. Make sure actual products or services are being sold.
Be the Solution for Your Customers
Solution-based products or services do well in direct sales. Have a reason for being in the business whether you are helping moms make more money or satisfying a passion for the product you want to sell. Make sure your company is fulfilling a need in the market.
Do a quick search on the Internet what is trending. You should also read up on their sales reports for the previous years. While every business has ups and downs, in general successful companies have more profitable years than being in the red. Pay attention to inconsistencies and any other red flags you come across. After all, you are going into business to make money, not be part of an organization that is on its way out.
Become Your Own Advocate
If you cannot get excited about the product or service you are considering selling, it is best to find another one. There are plenty of products and services out there that you can find interesting and get excited about. Enthusiasm is contagious!
Successful direct sales associates integrate products they sell into their personal lives. They become product experts. Use the product and be clear on its benefits. When customers ask you about the product or service and its benefits, you should be able to answer it in such a way that will lead to a sale. Be the brand’s advocate whether it is a facial cream or herbal supplement.
Find Advocates
With a little effort you can create a following and attract advocates. While paid marketing is important, positive referrals from “real people” make the strongest impact on consumers. The simplest way to get advocates is to engage them on social media. Consumers are often very candid about their experiences with companies. If they say something positive, thank them. If they say something negative, offer remedies to try to fix the situation. Stick to the mentality that there are not problems, but only solutions. Although you are business to sell, you will not be in business for long if you neglect your customer. Earn their trust and they will be loyal.
Being your own boss through direct sales can be fun and profitable. With a little planning, you can enjoy the experience and succeed. Once you have initiated your business, be sure to keep up the marketing and fulfillment to build a loyal customer base.
