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Google Hangouts for Business

11Jul, 2014

Google Hangouts are becoming a popular way to both hold online meetings and to announce new product launches. In addition, there are a number of great strategies for using Google Hangouts to increase your followers and even to get them to cross over from other social media platforms.

The best way to start utilising this free resource is to plan and hold Google Hangouts on a weekly basis. During these sessions, discuss relevant topics to those in your particular niche market. Successful subject matter to discuss should include solutions to problems that those in your particular niche or industry may have. For example, if you are an expert on a particular social media platform, then you can do a Google Hangout and tell your participants how to optimise their own accounts for success.

Another very powerful method, especially if you aren’t an authority on a particular subject, is to find an expert is willing to a do a joint venture with you. Get them on a Hangout and do a Q&A session, in a “meet the expert” style of format.

Another method you can employ is to have Q&A sessions with actual customers and clients. One of the best ways of finding out where your business and marketing efforts are lacking is by getting feedback from existing customers.

These are just a few ideas, but the sky is the limit when it comes to the ways you can utilise Google Hangouts. The bottom line however is that they will get you more traffic and help your SEO at the same time. So like Nike says, “Just Do It!”

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