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Using YouTube To Drive Traffic To Your Site

19May, 2014

How And Why To Use YouTube Videos To Drive Traffic To Your Site

Everyone on the planet by now is familiar with the online video giant known as YouTube. The media powerhouse is used for everything from news and information to entertainment, and it has only grown even bigger since Google bought it a few years ago. But what you may not have realized is that YouTube is also the 2nd largest search engine in the world!

Here are some of the impressive statistics on YouTube:

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localized in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
  • Mobile makes up almost 40% of YouTube’s global watch time
  • YouTube is available on hundreds of millions of devices

Mind numbing, right?

If this doesn’t get you excited about utilizing YouTube then I don’t know what will. The fact of the matter is that YouTube should be a core component in any business’s online marketing plan.

So, how do you start using video marketing for YOUR business?

To begin, think of each video you produce as its own mini website that can drive traffic to your main site or optimized landing pages. Choosing the right titles and tags, as well as writing good descriptions, is crucial and will get you top rankings in YouTube as well as Google. Be sure to start your description with the main website you want to promote and start the URL with http:// (rather than jus www) to have it create a hot link at the top of the description.

Due to the fact that most marketers and business owners are still not utilizing YouTube as much as written articles, video content is not nearly as competitive as written content. That’s great for you, because it makes it even easier to get top rankings.

Your videos can be created for multiple purposes. You can and should create an introductory video that shows that there is a real person behind your business. Now if you are entirely uncomfortable with this, or don’t want to be seen for some reason, you can outsource your first video, but I highly recommend that you do it yourself. Remember that you don’t have to be “Hollywood” – customers are seeking transparency and want to know they are dealing with a real person.

Secondly, you can create informational videos that teach or share tips on subjects that your prospective clients would be interested in. These can include CTAs (Calls to Action) both in the videos themselves, and with clickable annotations within the videos and in the description. Additionally these videos can be embedded within your website or blog along with a call to action.

Beyond writing a good description with a call to action, you should also make use of the video overlay feature in YouTube, which is simply a banner at the bottom of your YouTube videos. You can do this by signing up at

If you take the time to apply these simple tips, and utilize YouTube to drive traffic to your sites, I can promise you that you will get stellar results. YouTube also provides great data via the video insights that are accessible from your YouTube account, and which provide you with instant feedback.

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