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Why Ecommerce Events and Conferences Should Not Be Missed

10Jul, 2019
Ecommerce Event

Attending ecommerce conferences is one of the best ways to keep current with trends in the market. From meeting leaders in ecommerce to motivational speeches by executives from the world’s largest online sellers, ecommerce events provide excellent networking opportunities that can help your online business thrive.

As an online seller, you will not always have the opportunity to connect face-to-face with like-minded individuals. From generating new business to staying current with the latest trends, attending marketing events, meetings, and conferences are vitall to the success of your ecommerce business. Here are three reasons to attend as many events and conferences:

  1. Opportunity to Build One-On-One Relationships

New research from Thomas J. Fudge’s at University of Oxford found that face-to-face interaction is essential for truly authentic relationships.[1] Time allotted to networking at events can often be minimal. Therefore, you need to make the most of the time you do have. Use the valuable networking time you’re given to establish long-term, meaningful relationships with potential business partners and clients. Be assertive and focus on making strong connections to leave a lasting impression.

  1. Stay Current with Trends by Learning from Powerful Speakers  

The speakers are among best reasons to attend a conference. Ecommerce events are great venues to first hear new material and developments from the biggest names in ecommerce. Also keep in mind that speakers who aren’t as well known can also add value, particularly if you’re looking to hear talks on more niche topics or products. Listening to thought leaders share their ideas and know-how will give you the inspirations and enthusiasm you need to tackle new challenges.

On a side note, if you are a speaker, or interested in becoming one, speaker, conferences are a great venue to develop your speaking skills. It is an excellent opportunity to speak directly to your target audience about your brand, case studies and products.

  1. Get Fresh Ideas and Solutions for Your Business

Your ecommerce business might be well known online or even on a regional level, but not everyone cares about or even knows about your brand. Regardless of how successful you, you can always learn something new to increase sales. Attending a conference can be an excellent way to obtain new ideas and feedback from other sellers who have overcome problems you are experiencing.

Final Note: Social media and other online platforms are great for connecting with influencers as well as your target audience. But these online spaces are highly competitive and often require sponsored posts to reach your target market. Face-to-face interaction is a great way to stand out and build great business relationships. Here are some upcoming ecommerce events in the Australian region:

Online Retailer Conference & Ecommerce Expo
Wed, Jul 24 – Thu, Jul 25
ICC Sydney, 14 Darling Dr
Sydney NSW, Australia

Alibaba E-Commerce Expo Sydney
Fri, Aug 30 – Sat, Aug 31
ICC Sydney, 14 Darling Dr
Sydney NSW, Australia


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