What Is Product Fulfilment?
Product fulfilment is the process of receiving, storing, assembling, and dispatching products on behalf of a brand. It covers the same core logistics as e-commerce fulfilment, but the order profile is different. Instead of a single-unit, direct-to-consumer parcel triggered by an online checkout, product fulfilment handles wholesale cases, multi-component kits, subscription box builds, promotional packs, and retailer-ready cartons.


